What is seo optimization ?

The seo optimization is a constant process of improving the search engine position of a particular website. In short you can say that it is used as a process for improving the visibility of the website in search engines through natural or unpaid search results. Now to enhance this business seo experts are using other forms or strategies of seo such as sem(search engine marketing), smm(social media marketing) who always target paid listings. Its highly important for a newbie to be aware of such upcoming strategies of seo industry experts. You will find that seo optimization also target other types of search such as image search, local search, video search and industry-specific vertical search engines, and many more. This infact helps in giving a web site web presence in the market.

Besides strategies experts do follow techniques to enhance their seo business for this pros and cons of seo optimization is highly important to know. So one of the technique is black hat seo or spamdexing which uses methods like link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Many search engines look for those sites who employ these techniques in order to remove them from their indices. Where as another technique known as white hat seo which is just counted as an effective marketing making efforts to deliver quality contents to those audiences who had requested for it.

Search engines punish those websites if they found them using black hat methods either by reducing their web rankings, or eliminating their listing from their databases altogether. Such punishing can be applied either automatically through the search engines' algorithms, or by a manual site review. One such example is in February 2006 Google removed both BMW Germany and Ricoh Germany for using deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list. Usually SEO stands for “seo optimization” or “search engine optimizer”. Last and least word is that it can improve the rankings of your website but also can damage your website if proper study is not done.

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